Backlinks can help raise your site from the bottom on the barrel to the top of the search engine list. This kind of feat takes more than just good SEO tactics on your site. It takes a few quality backlinks from others. Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site. When using search engines such as Google, Yahoo, or MSN, when someone chooses to link to your site it is as if they have voted for your site. Someone valued your content enough to link to your site, thus it must be important. The more people there are visiting your site, the more obviously important it is. When you use the internet for your business, make sure you put as much information that you can about it. This will help people get to know who you are and what you are trying to sell them. And if you are up front, then you will get repeat business. This is the reason that you need to anchor text of links that are incoming to the top keywords when you can. Now that you know why backlinks are critical, let’s discover some ways to make them happen. The best way to get links to your site is to offer content that is high-quality and unique. Try being controversial or different. This will make people link to your site. To the extent possible, simplify the process of reaching your web site from other web sites. One way to do this is by offering a “Link to Us” section, with copy/paste-able html segments. Obviously you should embed keywords in the anchor text of your site. All you have to do is write a few articles and request that they be listed in article directories. Webmasters will select them to be posted on other sites with a link to your site. With just one article you can get many links back to your site. Or you can directly contact sites that fall into your field and ask if you can be a regular contributor. Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.