What is the best source for webmaster education and search engine optimization education that is affordable?

I have a new website at http://www.specialhomeproducts.com Check it out! I have many new home decor and office decor products, as well as great gift ideas for every special occasion….just need ideas as to how to market this without it costing an arm and a leg….am working on a limited budget. The idea is to MAKE money with it, NOT SPEND every dime I have just to get it marketed and ranked on the search engines. If anyone out there has resources for excellent internet marketing, that is reputable, NOT SCAMS, and is easy to understand for the beginner, let me know! I know amazon.com has several books you can get, such as "search engine optimization for dummies", or "keywords for dummies"…may have to go with that for now, to save on my expenses…already put TOO much into this project to give up on it….getting several hits a day to the site, but still no significant sales….any help I can get out there would be greatly appreciated. debs3

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