It is time for episode #2 of The Blog Program. 
First of all, I want to THANK YOU for your support. The response to the first episode was awesome, and your reviews and ratings inside of iTunes help propel the show into the “New & Noteworthy” section of iTunes in the Business category! The show bounces around in there, but at one point it was #2 in that section.
THANK YOU.
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Feb
27Which GOP Presidential Candidate Has The Best Website? (For Conversions)
Filed in: Blogging by RMS on 02-27-12Political campaigns are an interesting thing to watch, from the perspective of marketing. And you can learn alot by watching the political campaigns in action.
If you remove yourself from the emotions of whichever candidate you support (or hate) and instead just watch from a MARKETING perspective, the lessons are many.
In 2008, Barack Obama won the presidency, in large part, because his campaign did a MUCH better job with their marketing. They knew what their target audience needed and wanted. They molded the image of Obama to match that need and want. And they had one of the best online marketing machines I’ve ever seen in modern politics.
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See the update at the bottom of this post!
Finally! This is the first session of The Blog Program – a brand new podcast with your’s truly.
You can listen to it right here on the blog, or download it to your computer or MP3 player. I’m in the process of getting it set up in iTunes. Once that is up and in place, I’ll be sure to let you guys know (of course).
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For most blogs, the life cycle of a blog post is pretty short. Unless you do a pretty good job with post SEO and it brings you long-term search traffic, your post which you worked so hard on will simply fall into the archives of your blog – never to be seen again.
What a waste! Because, I don’t know about you, but I have a lot of good stuff back in the archives of my blogs. And it is a real shame when they don’t serve me longer.
Well, there ARE things you can do in order to lengthen the life cycle of a blog post.
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One of the great things about doing Dot Com Pho in the OC is I get to host it outdoors. This is something that I was never able to do in Vancouver because none of the Pho restaurants have patios. Out door Dot Com Pho is the best way to enjoy Pho, and I think it’s one of the reasons we pull higher attendance numbers then any of the other Dot Com Pho meetups.
For this edition of Dot Com Pho Orange County, we have The Food Cop going undercover, Oscar pissing people off, mixing Pho with Mexican food, a folding gadget of the week, and the only person not on twitter.
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Feb
17Weekly Wrap: Bounce Rates, Millionaires, And Launch Gossip
Filed in: Blogging by RMS on 02-17-12Another solid week, and another “round up”. Before I share out some of my faves for the week, here’s what’s going on around here:
- The Fastest Way to Make Money Blogging. Not what most people think of, although many do it.
- 15-Step Checklist Before You Publish A Post. Pretty thorough post, if I do say so myself. Plus, there’s a PDF you can grab so you can use the checklist.
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Feb
1515-Step Blogger Checklist: Before You Hit The Publish Button [Downloadable]
Filed in: Blogging by RMS on 02-15-12
There are certain actions that you should try to execute before you hit the publish button on any blog post. Some of these actions are for readability, others for SEO purposes, others just for organization.
Having a checklist is of paramount importance.
I see too many bloggers who just brain dump into WordPress and hit “Publish”. No strategy in mind – no nothing. Then, nobody comes. Not only that, if you had an opportunity to sit over the shoulders of most of your readers (if you have any), you’d find that most of them aren’t even reading your post at all. No comments. No tweets.
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Feb
13The Fast (Often Overlooked) Way To Making Money From Your Blog
Filed in: Blogging by RMS on 02-13-12
A lot of bloggers are looking to make money blogging. This leads down a typical pathway…
It starts with banner ads. It is easy to implement and so it seems like low hanging fruit. Then, the reality sets in on that. You need a BOATLOAD of traffic to make decent money with ads.
The next progression usually brings the blogger into the world of internet marketing. They start learning about affiliate marketing, information marketing and the like. You learn about the importance of building the list, but then you’re told you need a giveaway. Realizing that those who are really banking are typically product creators, you start thinking you need to create a product.
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